Why no surge pricing

Go does not apply surge pricing. This page explains what that means and the reasoning behind it.

What surge pricing is

Surge — or dynamic — pricing raises fares automatically when demand is high relative to available drivers. A multiplier is applied on top of the normal fare, so the same journey costs more at busy times. It is common in consumer ride-hail apps.

Why it’s contentious

For passengers, a fare that changes with demand is hard to predict and can feel opportunistic at exactly the moments people most need a ride. For operators — especially those doing account, contract and pre-booked work — a fare that moves on its own is difficult to defend to a customer and sits awkwardly with regulated and agreed pricing.

What Go does instead

Go prices each job against a tariff you define. Tariff Bands hold your pricing rules, and Trip Quotes prices a specific job against them. A quoted fare follows your tariff, so it is predictable for the passenger and defensible for the operator.

This is a deliberate design choice rather than a missing capability. If your pricing needs to reflect time of day or other factors, that belongs in the tariff you configure — not in a demand multiplier applied after the fact.

Related

• Pricing — tariffs, bands and quotes